New Marketing Lesson

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

Sponsored Section

Create How-to Videos in Seconds with AI

Stop wasting time on repetitive explanations. Guidde’s AI creates stunning video guides in seconds—11x faster.

• Turn boring docs into visual masterpieces

• Save hours with AI-powered automation

• Share or embed your guide anywhere

How it works: Click capture on the browser extension, and Guidde auto-generates step-by-step video guides with visuals, voiceover, and a call to action.

Best part? It’s 100% free.

👉 Download the extension now

Best Ad of the Week

The Guardian – “The Whole Picture” Campaign in the US

What they did:
The Guardian launched its first major U.S. advertising campaign under the tagline “The whole picture”. The effort spans New York subways, high-impact billboards in Manhattan, podcasts, and audio ads. It emphasizes Guardian’s journalistic identity: global, independent, and free.

Key Marketing Lessons

• Reintroduce purpose during geographic expansion
  When entering or expanding in an important market (such as the U.S. for The Guardian), reasserting core values—independence, global perspective—helps differentiate from local competitors and rebuild trust.

• Use omni-channel presence to reinforce credibility
  Combining offline tactics (billboards, subway ads) with digital and audio placements builds consistency. Seeing the message across physical and digital environments reinforces the positioning.

• Align creative voice to audience expectations
  The U.S. media landscape is saturated, fragmented, and under trust scrutiny. Thus a message centered on “independent journalism” rides the current appetite for credible, global news sources—something many audiences say they want.

• Minimal but meaningful messaging works
  “The whole picture” is short, evocative, and memorable. It doesn’t try to over-explain, but invites the audience to imagine what that means. That kind of simplicity often sticks better.

• Build on backdrop of change or challenge
  In a period where many news organizations face trust issues, regulation pressures, and competition, launching a campaign framed as “global, independent, free” is more than marketing—it’s a signal of integrity.

Takeaway:
The Guardian’s ad shows that when entering a demanding market, it’s smart to lead with identity and values rather than just features. A strong, consistent message across multiple touchpoints can build both awareness and trust—especially for media brands.

Latest Trends and News

H&M’s Bold Comeback at London Fashion Week
H&M kicked off LFW with “H&M&180: The London Issue” — a high-profile, public-facing show combining runways, performances, panel talks and more. It’s part of its strategy to boost brand perception amid falling profits and competitive pressure.

Burberry Tests Revival with Heritage & Big Names
Under CEO Joshua Schulman, Burberry is leaning into its British roots — trench coats, classic styles, and cultural moments. Marketing now features stars like Olivia Colman and Liam Gallagher. The share price is up ~50% since Schulman took over.

Advertising Giants Dial Down Climate Rhetoric
The industry’s “Big Six” (WPP, Publicis, IPG, Omnicom, Dentsu, Havas) are softening public climate commitments. As economic pressures and AI transformation build, contracts with fossil fuel clients are on the rise. Green positioning is becoming more cautious.

IBC 2025 Highlights the Shift to AI & Cloud in Media Tech
At IBC2025 in Amsterdam, major developments included AI-powered automation for live content, more cloud and IP-based workflows, and new standards like IPMX for media interoperability. The theme: less hardware, more agile, software-driven media production.

Community: Brands’ New Focus for Authenticity
Brands are investing more in “community” as a strategic pillar—not just followers, but meaningful connection. Panels at recent events show companies combining live experiences, creator-driven content, and insights from consumers to build lasting engagement.

Sponsored Section

Marketing ideas for marketers who hate boring

The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.

Sign Up Free

Weekly Tip

Fresh Angles Win Attention

Audiences tune out when they’ve seen the same message a hundred times. A new perspective makes familiar topics feel relevant again.

• Shift the context—connect your idea to current events or trends
• Change the format—turn text into video or visuals
• Flip the narrative—approach the subject from the opposite angle

A fresh angle doesn’t require a new idea, just a new way of telling it.

Weekly Challenge

Mini-Tutorial Week

Teach through bite-sized lessons:

• Choose one skill or topic your audience wants to learn
• Break it into 5 short steps or tips
• Share one per day as a Story, reel, or carousel
• On the last day, recap all steps in a single post

Educational content positions you as a trusted guide and boosts saves.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.