Netflix Marketing Strategy

Keep up to date with the latest marketing masterpiecies.

Author

Javier García
September 27, 2025 • Estimated Reading Time: 6 minutes

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Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

Netflix × AB InBev – Co-Marketing Deal

What’s happening:

Netflix and AB InBev (beer brands like Budweiser, Corona, Stella Artois) have struck a global co-marketing deal. Their plan: tie popular Netflix shows into beer packaging, run cross-promotional campaigns, and integrate marketing efforts during live sports broadcasts.

Reuters

It’s not a single ad, but a marketing partnership with high ad potential—and it offers a lesson in how brands can expand reach via complementary alliances.

Key Marketing Lessons

Extend reach via cross-industry partnerships

Rather than competing, Netflix (media) and AB InBev (FMCG) combine forces to access each other’s audiences—Netflix users and beer drinkers. It multiplies exposure with minimal incremental ad spend.

Make product part of narrative, not just promo

Using limited edition packaging tied to shows lets the collaboration feel native, not forced. It embeds the partnership into consumer behavior (choosing beer) rather than just pushing messaging.

Leverage event marketing intelligently

By activating during live sports and other high-visibility moments, the campaign layers relevance and urgency, making the partnership synergistic rather than additive.

Create cultural resonance, not just reach

Tying a show’s narrative or themes to a product helps the audience feel a deeper bond—“I’m drinking this special edition beer while I watch that show.” The narrative integration enhances memorability.

Shared risk, shared reward

Partnerships like this lower the burden on one brand bearing all the creative risk. Both parties benefit from the uplift and can iterate together.

Takeaway:

This collaboration shows how smart partnerships can transform advertising from “me selling you something” to “us telling stories that consume across contexts.” When brands align in narrative and audience, the advertising becomes stronger, richer, and more cost-efficient.

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Weekly Tip

Cut the Fluff

Every extra word competes for attention. Stripping your copy down makes the core message sharper.

• Remove filler phrases like “in order to” or “at the end of the day”

• Replace long words with shorter, clearer ones

• Re-read your content and delete anything that doesn’t add value

Lean copy respects your reader’s time and ensures the main point lands without distraction.

Weekly Challenge

Audience Spotlight

This week, turn the focus on your followers:

• Pick one comment, reply, or DM that stood out recently

• Create a post or Story highlighting it (with permission if needed)

• Add your thoughts or expand on the idea to provide extra value

• Thank the follower publicly and invite others to share their input too

Spotlighting your audience builds loyalty and encourages more interaction.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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