Made to Be Missed

Inside Adidas’ new campaign turning your most worn-out gear into your most meaningful sustainability story.

Author

Javier García
November 08, 2025 • Estimated Reading Time: 6 minutes

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Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

Adidas – “Made to Be Missed” (2025 Global Campaign)

Adidas’ “Made to Be Missed” is a heartfelt campaign that celebrates the emotional afterlife of sports gear. The film opens with a montage of retired shoes, jerseys, and tracksuits—each shown hanging in closets, covered in mud, or packed away in memory boxes. The narration reflects: “You trained in them. You bled in them. You grew in them. Now you miss them.” The final shot cuts to Adidas’ new recycling initiative and the line: “Give them one more run.”

Key marketing lessons
• Turn nostalgia into action: Adidas connects sentimental attachment with sustainability, showing that love for old products can drive responsible behavior.
• Reframe waste as legacy: Instead of focusing on recycling guilt, the ad celebrates memories—making the act of returning gear feel honorable.
• Bridge emotion and innovation: Linking emotional storytelling to a tangible program gives the campaign both heart and credibility.
• Quiet storytelling builds authenticity: Minimal music and everyday visuals give the message sincerity and weight, avoiding greenwashing clichés.
• Let empathy lead purpose: The focus isn’t on saving the planet—it’s on honoring personal stories, which naturally supports the broader mission.

Takeaway:
Adidas proves that sustainability resonates most when it feels human. When a brand treats its products as part of people’s journeys, purpose and emotion run on the same track.

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Weekly Tip

Think in Themes, Not Posts

Instead of chasing random ideas, build around recurring themes that reinforce your brand’s story.

• Choose 3–4 core topics your audience cares about
• Rotate between them to stay fresh yet consistent
• Connect each new piece back to your larger message

Themes create coherence—so your content feels connected, not scattered.

Weekly Challenge

One-Minute Tip Series

This week, share quick, high-value tips through short videos:

• Record three clips under 60 seconds, each focused on solving one small problem in your niche
• Add clear captions and a concise call to action at the end
• Post them on different days and track watch time and saves
• Note which topics get the strongest reaction to guide future content

Short, actionable advice is easy to consume—and easy to share.

Submissions + Feedback

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