Made in England, Worn by Everyone

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Best Ad of the Week

Burberry – “The England Show” (2025 Global Fashion Campaign)

Burberry’s “The England Show” transforms the classic fashion campaign into a cultural statement. Shot as a one-take short film through a rain-soaked London street, it features everyday Brits—bus drivers, teenagers, florists, and football fans—wearing Burberry trench coats while an orchestra plays a reimagined version of “God Save the King.” The final line reads: “Burberry. Made in England. Worn by everyone.”

Key marketing lessons
• National identity as brand storytelling: Burberry reclaims its British heritage not through nostalgia, but through inclusivity—showing the modern, multicultural face of England.
• Luxury made relatable: By mixing ordinary people with cinematic craft, the campaign humanizes high fashion without losing prestige.
• Music as emotional architecture: The orchestral anthem ties brand, country, and emotion together—elevating what could’ve been just visuals into something iconic.
• Cultural authenticity beats celebrity: Using real people gives credibility and depth, reminding audiences that craftsmanship belongs to all, not just the elite.
• Visual unity as message: The continuous one-take mirrors the idea of connection—one community, one movement, one England.

Takeaway:
Burberry proves that modern luxury isn’t about exclusivity anymore—it’s about belonging. When heritage meets humanity, even a trench coat can tell the story of a nation.

Latest Trends and News

Spotify Launches AI DJ in New Markets
Spotify has expanded its AI DJ feature to 20 new countries, including Spain, Germany, and Brazil. The DJ uses generative voice tech and listening data to curate playlists with human-like commentary, creating a new personalised ad opportunity for brands through sponsored segments.

Nike Unveils Self-Adapting Apparel Line
Nike has debuted Nike Adaptwear, a new clothing line that uses smart fibres to adjust ventilation and compression based on body temperature. The launch campaign blends innovation storytelling with sustainability, reinforcing Nike’s positioning at the intersection of tech and sport.

Google Adds 3D Product Ads to Search
Google Ads now supports interactive 3D product visuals directly in search results, allowing users to rotate and view items before clicking. Early tests show higher engagement rates in retail and luxury sectors, pushing search advertising into a more immersive shopping experience.

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Weekly Tip

Audit Old Content Regularly

Your past posts can reveal what truly resonates—or what no longer fits. Reviewing them keeps your strategy sharp.

• Identify which topics or formats performed best
• Update or repurpose pieces that still hold value
• Archive anything outdated or off-brand

A content audit isn’t cleanup—it’s a shortcut to smarter creation.

Weekly Challenge

Visual Hook Challenge

This week, make your content stop the scroll with stronger visuals:

• Choose three posts to publish and design the first image or frame to grab instant attention
• Use contrast, bold text, or unexpected imagery to create curiosity
• Keep the rest of the design clean so the message stands out
• Track which visual earns the most saves and shares

A powerful first frame can decide whether someone engages—or scrolls past.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.