Learn From Nike Marketing

Growth requires risk, learn to make the most from it

Author

Javier García
June 28, 2025 • Estimated Reading Time: 6 minutes

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Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

Nike’s Dream Crazy

Released in September 2018 to mark the 30th anniversary of “Just Do It,” the ad features black‑and‑white clips of athletes including Serena Williams, Odell Beckham Jr., and a narrative voiced by Colin Kaepernick with the line: “Believe in something. Even if it means sacrificing everything.” The campaign sparked global conversation, drove a 31 % spike in online sales, and earned an Emmy nomination—solidifying Nike’s reputation as a brand unafraid to lead culture.

Key marketing lessons

• Embody a bold purpose: Nike aligned itself with social justice by featuring Kaepernick. The move fired up both support and criticism—but firmly established Nike as purpose‑driven.

• Leverage emotional storytelling: The minimalist visuals and powerful voice‑over created instant connection, demonstrating relevance beats persuasion.

• Fuel through digital PR: The campaign ignited user‑generated stories and buzz via hashtags like #JustDoIt and #DreamCrazy, maintaining momentum long after launch.

• Take calculated risks: Nike expected backlash—and room for losses—but focused on core audiences who valued authenticity over profits. The result: increased loyalty and market share.

Nike’s Dream Crazy

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Weekly Tip

Avoid Vanity Metrics

Likes and views might look good, but they rarely reflect true performance. Focus on metrics that connect to your actual goals.

• Prioritise engagement over impressions

• Track conversions, retention, or time spent on page

• Align every metric with a clear business objective

Clear data leads to better decisions. When you stop chasing surface-level numbers, you start measuring what really moves the needle.

Weekly Challenge

Bio Refresh Week

Tighten your first impression by refining your profile bio:

• Rewrite your bio to clearly state who you help and how—make it benefit-driven

• Add one keyword relevant to your niche for discoverability

• Update your link-in-bio with either a landing page or a clear CTA (newsletter, product, etc.)

• Save your old bio and compare profile visits and follows after 3–5 days

A sharper bio can turn profile views into followers more consistently.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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