Halloween Belongs to Fanta

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Best Ad of the Week

Fanta – “Haunted Fanta Factory” (2025 Halloween Initiative)

What it is:
Coca-Cola’s Fanta is rolling out a Halloween campaign across multiple markets. The centerpiece: a live “Haunted Fanta Factory” experience in New York from October 29–31, themed with horror icons (Chucky, M3GAN) through collaborations with Universal Pictures and Blumhouse. Limited-edition cans will feature movie character designs, and themed promotions will run at AMC theaters and globally.

Key Marketing Lessons

• Turn seasonality into brand identity
  Fanta already leans playful and youthful. By owning Halloween with immersive experiences and themed packaging, they deepen that identity rather than stretch into unfamiliar territory.

• Collaborate for cultural relevance
  Partnering with horror franchises gives Fanta immediate credibility in the genre. It leverages existing fanbases, not just product fans, to widen reach.

• Make experiences command attention
  The haunted factory is more than a display; it’s a destination. When consumers go to your brand experience, they remember it longer and become part of the story.

• Design packaging as extension of the campaign
  Character-enabled cans aren’t just merch—they’re mobile ads that live in homes, on social media, and in the real world beyond the campaign window.

• Blur physical and digital worlds
  The campaign runs in real venues, online, and in theaters. That consistent narrative across touchpoints makes Fanta’s presence unavoidable this Halloween.

Takeaway:
Fanta’s “Haunted Fanta Factory” shows how a brand can amplify seasonal relevance into brand building. By combining immersive experiences, cultural partnerships, and creative packaging, it transforms Halloween from a marketing occasion into a moment that is the brand.

Latest Trends and News

Guardian Pushes for Smarter Ads
At its London Upfronts, The Guardian introduced the FAME Index (Fewer Ads, More Effective), promoting higher-quality, user-friendly advertising instead of volume buying. The message: creative storytelling beats cluttered screens.

Pandora’s CMO Becomes CEO
Berta de Pablos-Barbier, previously Pandora’s Chief Marketing Officer and former LVMH executive, will step up as CEO in 2026. Her appointment signals a continued pivot toward luxury positioning and brand storytelling.

Magazines Go Premium
Vogue and Vanity Fair are cutting print issues to around eight per year, focusing on thicker, high-end editions. The move reflects a wider trend in publishing—less frequency, more exclusivity.

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Weekly Tip

Edit Ruthlessly

Good writing becomes great in the edit. The goal isn’t to add more—it’s to refine what matters.

• Cut anything that doesn’t serve your main message
• Read your content aloud to catch awkward phrasing
• Leave it for a few hours, then revisit with fresh eyes

Every word should earn its place. Precision builds impact.

Weekly Challenge

One Niche, Five Angles

This week, explore one topic from five different perspectives:

• Pick a core theme your brand covers—like productivity, branding, or creativity
• Create five short posts showing different takes: a tip, a story, a myth, a mistake, and a mindset shift
• Publish one per day to keep your content fresh but consistent
• Review which angle gets the strongest response

It’s an easy way to find out what type of content your audience connects with most.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.