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- Grow on Social Media #1
Grow on Social Media #1
Weekly update on social media situation and tips to build your audience.
Javier García
October 14, 2024 • Estimated Reading Time: 4 minutes
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Introduction
Welcome to another exciting week!
Table of Contents
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Best Ad of the Week
This week, ad winner is Pepsi.
Pepsi's Halloween ad mocked Coca-Cola. This sparked attention on social media and prompted Coca-Cola's witty response, "Everybody wants to be a hero!"
The ad showcases the ongoing rivalry between the two beverage giants, using humor and competition to engage consumers.
Through this way, both brands continue to benefit from these lively campaigns, with Pepsi strengthening its brand through clever, competitive marketing.
There is nothing bad in mocking funnily your competition if it benefits both of you.
Latest Trends and News
We all know AI is becoming commonplace, everyday more and more people create content using AI, like ChatGPT or more complex AI’s that are made with the only purpose of having a content machine working 24/7.
This is leading to more people doubt of the authenticity of social media accounts. As many are just copy and paste from AI.
For that reason, you must make sure your content stands out in a unique and personal way. Nowadays, people don’t go to social media to check facts, they go to social media to see the opinions and experiences of people on a given subject.
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Weekly Tip
Content that gives the opportunity to the readers to engage with it, tend to rank way higher in all social media platforms, as people spend more time on that post.
For that, there are many tricks you can do. For instance, you can run a poll on Twitter. Also, another very effective strategy is including images that your audience must look at, or video format also works really great.
Weekly Challenge
Post a thread covering a specific subject that is related to your field. Explain in detail the problem and give an explanation/solution.
You must also try to include images and a poll, that way you will drive more engagement.
Submissions + Feedback
Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.
Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.
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