From Pulp Fiction to Your Tray

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Best Ad of the Week

McDonald’s – “As Featured In” (2025 Global Collab Campaign)

McDonald’s launched “As Featured In” to celebrate the brand’s presence in pop culture. The campaign highlights how McDonald’s has appeared in hundreds of films and TV shows—from Pulp Fiction to The Office—by creating a special limited-edition meal inspired by those iconic moments. Even the packaging features QR codes linking to scenes where McDonald’s was shown.

Key marketing lessons
• Turn cultural presence into product: Instead of buying pop-culture relevance, McDonald’s leveraged the one it already has, transforming nostalgia into something people can taste.
• Bridge entertainment and experience: Linking meals to movie scenes made eating at McDonald’s feel like stepping into a piece of cinema.
• Integrate digital storytelling seamlessly: QR codes on boxes extended the campaign beyond the restaurant, merging physical and streaming experiences.
• Celebrate legacy without sounding dated: By curating moments across decades, McDonald’s honored its history while staying fresh and self-aware.
• Create collector’s appeal: Limited-edition packaging and exclusive content encouraged repeat visits and social sharing, turning customers into fans.

Takeaway:
When a brand is already part of pop culture, the smartest move isn’t chasing trends—it’s reminding people why you’ve always been there.

Latest Trends and News

Publicis Lifts Growth Outlook Thanks to AI
Publicis Groupe has raised its annual forecast after reporting a 5.7% organic revenue jump in Q3, largely driven by its AI-powered marketing tools. The group’s “Power of One” model, integrating creative, data, and media through AI, is now a key competitive advantage.

Nike Focuses on Community-Led Campaigns
Nike is doubling down on hyper-local storytelling by investing in city-based communities and athlete-led content. Its latest campaigns in Paris and São Paulo focus on empowerment, diversity, and belonging—signalling a shift from global slogans to grassroots connection.

ASCI Turns to AI for Ad Regulation
India’s Advertising Standards Council is deploying AI to track misleading or non-compliant ads across digital and social platforms. This move reflects a wider trend of regulators worldwide using machine learning to keep up with AI-generated content and influencer marketing.

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Weekly Tip

Show Progress, Not Perfection

Audiences relate more to growth than flawless results. Sharing progress makes your brand more approachable.

• Document what you’re improving or testing
• Celebrate small milestones publicly
• Be honest about lessons learned along the way

Authenticity builds stronger loyalty than polished perfection ever will.

Weekly Challenge

One-Day Rebrand

Give your profile a mini facelift to stand out:

• Update your banner, profile photo, or highlight covers with a cleaner or more current look
• Refresh your color palette or typography for consistency
• Post a Story announcing the change and explaining the meaning behind it
• Track profile visits and follows in the following days

A quick visual refresh can instantly make your brand feel more professional and memorable.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.