Big numbers are dragging you down

Having a bigger audience, may be a problem. If you think your account is small, you also need to worry about this, so that you don’t ruin your account while you are building it.

Let’s jump right into it!

In today’s post, you’ll learn:

• The problem with big numbers.

• How to filter your audience.

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The problem with big numbers.

Everyone wants to get more followers, and I get it, if you have more followers you are more “famous” and you can reach a bigger audience.

Although this was indeed true a few years ago, that is no longer the case.

If you have a huge audience, but they are not engaging, your content won’t be shown to everyone. It goes both ways, if you have no followers, you don’t need to grow a huge audience in order to go viral.

In TikTok, for example, how big your followers base is, is irrelevant, it only cares about user retention, here is where having big numbers can be a problem.

Lets suppose you have an account where you talk about random facts, and you have 3 million followers, and you also have another account with just 3K followers where you talk about space exploration.

If you posted on both of your accounts the same post about the latest achievement regarding space exploration, the one posted in the account with 3K followers, is more likely to be seen by more people.

This is not intuitive at first, but here is why:

In the big account, maybe 10% of the people may be interested in that, which would mean, although there are potentially 300k followers that may be interested, as soon as the algorithms detects most of your followers are not interested, the post will be ghosted. While on the second account, if 90% of the people are interested, although that is roughly 2500 followers, the algorithm will detect your audience likes it, therefore, it will push it to a wider audience.

How to filter your audience.

In order to avoid having this problem, you should try to focus on building an audience that is really into whatever topic you are covering. It may be your takes on political debates, or maybe your explanations on how a rocket works, whatever it is, don’t ever deviate from that topic.

Yeah, at first you will see a rapid growth as there will be more people interested in whatever that new topic you started covering is, but soon the algorithm will detect your “audience“, which in this case are no more than just followers, are not engaging with your content.

This will mean the end of your account.

As soon as the algorithm detects fewer percentage of your audience is interested in a topic, your overall account will start collapsing.

And, once you’ve grown your account covering way too many topics, there is no going down, you can’t just filter people and remove them from your account. You need to filter your audience from day 1.

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Something new is coming…

This is the last email that will have this format. Next week, this newsletter will take a major shift.

We are going to keep sharing tips about how to grow on social media, but we are also going to cover, what is the latest news, an example of a successful advertisement that week, a quick tip. Overall, keeping you up to date with everything that is happening around this industry.

That way you are going to be able to digest more valuable information in less time.

Thanks for reading

Thanks so much for taking the time to read it, I hope you learned a lot and that it was helpful.

It would be awesome if you left a reply with your thoughts, feedback is always appreciated.

See you next Monday, at the same time. Till then, keep Growing.