Everyone Starts Somewhere

SEAT claims the learning moment in driving, as platforms automate offers, scale Advantage+, and brands test creator-led demand.

Author

Javier García
December 31, 2025 • Estimated Reading Time: 6 minutes

In partnership with

Introduction

Welcome to another exciting week!

Table of Contents

Sponsored Section

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Best Ad of the Week

SEAT – “The Car You Learn In” (2025 Spanish Campaign)

SEAT’s “The Car You Learn In” focuses on a car’s most overlooked role: being the place where confidence is built. The ad shows different firsts happening inside SEAT cars. A teenager stalling the engine, then finally pulling away. A couple practising how to park in silence. A new driver gripping the wheel too tightly, then relaxing. The moments are awkward, slow and imperfect. The film ends with a simple line: “Every driver starts somewhere.”

Key marketing lessons
• Own the entry point of the category: SEAT positions itself as the brand people grow with, not the one they upgrade to later.
• Imperfection builds trust: Showing mistakes makes the brand approachable and human.
• Emotion over aspiration: No speed, no power, no lifestyle fantasy. Just real beginnings people recognise instantly.
• Car as learning space: The vehicle is framed as a safe environment, not a performance object.
• Strong local insight, universal truth: Learning to drive is a shared experience across generations and cultures.

Sometimes the most powerful brand position isn’t being the best car on the road. It’s being the one people trust when they’re still figuring things out.

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Weekly Tip

Decide the Point Before the Post

Most unclear content comes from unclear intent. If you don’t know the point, the reader won’t either.

• Write the main takeaway in one sentence before drafting
• Check every line against that sentence
• Remove anything that doesn’t reinforce it

When the point is decided upfront, the message stays tight, focused, and easy to remember.

Weekly Challenge

Content Without Creation

This week, grow without posting anything new:

• Spend 15 minutes a day engaging on other creators’ posts in your niche
• Leave thoughtful comments that add value or a new perspective
• Reply to every interaction on your own profile
• Track profile visits and new followers by the end of the week

You’ll learn how much growth can come from visibility and conversation, not just posting.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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