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Every Step Counts—Adidas Reframes the Run

Every Step Counts—Adidas Reframes the Run

From medals to mindsets, “Runner’s World, Not a Race” invites everyone in.

Javier García
October 23, 2025 • Estimated Reading Time: 6 minutes

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Introduction

Welcome to another exciting week!

Best Ad of the Week
Latest Trends and News
Weekly Tip
Weekly Challenge

Best Ad of the Week

Adidas – “Runner’s World, Not a Race” (2025 Global Campaign)

Adidas’ “Runner’s World, Not a Race” campaign repositions running as a personal journey rather than a competition. The film follows people from different countries—nurses, students, retirees—each running for their own reason: clarity, stress relief, recovery. The ad ends with the line: “Every step counts. Yours especially.”

Key marketing lessons
• Redefine success to broaden your audience: By detaching running from performance, Adidas invites beginners and casual runners into the community, expanding market reach.
• Emotional storytelling creates inclusivity: The campaign makes running feel achievable and personal, aligning with mental wellness trends rather than athletic elitism.
• Visual diversity builds authenticity: Real runners of all ages and body types make the message credible—representation becomes marketing power.
• Purpose can coexist with simplicity: The story is clear and quiet, proving that subtle emotion can resonate louder than hype.
• Align product with mindset: The featured Ultraboost and Adizero shoes are shown as tools for comfort and consistency—not speed—tying product benefit to emotional motive.

Takeaway:
Adidas shows that brands grow by redefining their category’s meaning. When you sell a mindset instead of a metric, you stop competing—and start leading.

Latest Trends and News

Aerie Rejects AI in Advertising
American Eagle’s Aerie brand announced it will no longer use AI-generated models or retouching in its campaigns. The move—shared through a simple Instagram post—became the brand’s most-liked content of the year, proving that authenticity still wins attention in an AI-saturated market.

Influencers Turn into Retailers
A growing number of creators are moving beyond sponsorships to launch their own online stores, selling directly to followers. This “creator commerce” trend is shifting brand strategy from influencer promotion to retail partnerships.

Mastercard Names New Global CMO
Mastercard has appointed Jill Kramer, former Accenture executive, as its new Chief Marketing Officer. Her hiring signals a stronger focus on AI adoption, B2B marketing, and brand trust in a tech-driven economy.

Weekly Tip

Clarity in Design Reflects Clarity in Thought

If your visuals look confusing, your message probably is too. Design should simplify, not decorate.

• Remove extra lines, icons, or colours that don’t serve purpose
• Use alignment and spacing to guide the eye naturally
• Let the most important element stand out instantly

Clean design signals confidence—and makes your message easier to trust.

Weekly Challenge

Content Planning Sprint

Dedicate one hour this week to plan your next month of posts:

• List five key topics that align with your goals and audience needs
• Brainstorm two post ideas for each topic
• Schedule or draft the first week’s content in advance
• Note how much easier it feels to create when you already have a roadmap

A clear plan reduces stress, keeps you consistent, and ensures every post serves a purpose.

Submissions + Feedback

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