Double Your Reach Without Doubling Your Work

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

Sponsored Section

Start learning AI in 2025

Keeping up with AI is hard – we get it!

That’s why over 1M professionals read Superhuman AI to stay ahead.

• Get daily AI news, tools, and tutorials

• Learn new AI skills you can use at work in 3 mins a day

• Become 10X more productive

Sign up and start mastering AI

Best Ad of the Week

GAP – “Better in Denim” ft. KATSEYE (Fall 2025)

Campaign Snapshot:
In August 2025, GAP launched its "Better in Denim" campaign featuring the rising global pop group KATSEYE. Set to Kelis’ Milkshake, the stylish 90‑second ad nods to Y2K fashion trends and showcases denim variety through vibrant choreography and personal flair. Each member brings individuality—baggy jeans, low-rise cuts, denim-on-denim, corseted styles—all framed in nostalgic yet fresh aesthetics. The campaign immediately went viral and was praised for timing, style, and representation amid fashion marketing debates.

Marketing Lessons

• Ride on the Zeitgeist with Nostalgia
  Leaning into early 2000s Y2K fashion gives the campaign instant cultural resonance—even before the visuals take hold. Nostalgia combined with trend-savvy styling grabbed attention quickly.

• Choose Cultural Currency Wisely
  KATSEYE—a group with momentum and authenticity—embodies diversity and confidence, amplifying the brand’s message beyond clothes to culture itself. Their performance isn’t just fashion—it’s identity.Contrast Brings Clarity
  Dropping amid controversy over less inclusive campaigns elsewhere, GAP’s inclusive approach stood out. As social media viewers noted, the campaign shone for its openness and styling variety—reinforcing both relevance and taste.

• Turn Style into Storytelling
  Every look carries meaning—from baggy jeans to corsets—presented as part of a cohesive yet varied visual narrative. This blend of fashion and choreography made it shareable, memorable, and emotionally engaging.

  

  GAP – “Better in Denim” ft. KATSEYE (Fall 2025)

Latest Trends and News

AI-Powered Marketing Expands Nationwide

NZ Marketing, a Los Angeles-based agency, is launching its AI-driven advertising and SEO services across the U.S., aiming to support small businesses with smart, scalable tech solutions.

Bollywood Eyes Hollywood-Style Marketing

Alexandra E. Visconti of Connekkt MobScene was spotted in Mumbai, prompting speculation about Hollywood-style global marketing campaigns for Indian films. This signals a potential shift toward more cinematic approaches in promoting Bollywood and South Indian releases internationally.

Marketing Costs Weigh on Monday.com

Monday.com’s stock dropped after a Bank of America downgrade, citing an SEO traffic decline and rising marketing costs—highlighting the challenges even tech-focused businesses can face in digital marketing and growth.

Sponsored Section

Learn from this investor’s $100m mistake

In 2010, a Grammy-winning artist passed on investing $200K in an emerging real estate disruptor. That stake could be worth $100+ million today.

One year later, another real estate disruptor, Zillow, went public. This time, everyday investors had regrets, missing pre-IPO gains.

Now, a new real estate innovator, Pacaso – founded by a former Zillow exec – is disrupting a $1.3T market. And unlike the others, you can invest in Pacaso as a private company.

Pacaso’s co-ownership model has generated $1B+ in luxury home sales and service fees, earned $110M+ in gross profits to date, and received backing from the same VCs behind Uber, Venmo, and eBay. They even reserved the Nasdaq ticker PCSO.

Invest for $2.90/Share

_{Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.}

Weekly Tip

The Rule of One

Each piece of content should focus on one audience, one message, and one goal.

• Define who you’re speaking to before you write
• Keep the message tight and avoid side points
• End with a single, clear action for the reader

When everything aligns around one idea, your content becomes sharper and far more persuasive.

Weekly Challenge

Cross-Platform Push

This week, expand your reach by repurposing content on a second platform:

• Pick one of your best-performing posts from your main channel
• Adapt it slightly for another platform (e.g. turn an Instagram carousel into a LinkedIn post, or a TikTok clip into a YouTube Short)
• Publish it and add a subtle call to action to follow you there too
• Compare engagement across both platforms at week’s end

Cross-posting introduces you to new audiences without doubling your workload.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.