Double Your Reach: Repurpose Content Like a Pro

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

Sponsored Section

Learn AI in 5 Minutes a Day

AI Tool Report is one of the fastest-growing and most respected newsletters in the world, with over 550,000 readers from companies like OpenAI, Nvidia, Meta, Microsoft, and more.

Our research team spends hundreds of hours a week summarizing the latest news, and finding you the best opportunities to save time and earn more using AI.

Sign up with 1-Click

Best Ad of the Week

This old Play-Doh advertisement image, is incredible, and it showcases the importance of targeting the correct audience.

In this ad, just by looking at it, there are two things that struck your mind. The most obvious one is that it’s meant for kids, whatever they are selling, and the second one, is that it’s something creative.

It showcases you can create anything you put your mind to, by using Play-Doh.

Latest Trends and News

On the last months, social media platforms are becoming more like search engines.

For example, many times if I’m looking for recent news, I rely on TikTok rather than Google, because I prefer watching a video from an individual than a biased newsletter article.

Twitter is also another platform that many people use to search for the latest news.

Weekly Tip

Content Recycling

Creating quality content takes time and effort—so why let it live on only one platform? Cross-platform content recycling is one of the smartest ways to expand your reach, ensure consistent messaging, and engage audiences on different platforms without burning out. Here’s how you can make the most of each post.

Steps to Repurpose Like a Pro:

1. Adapt Formats for Each Platform
   A Twitter thread can turn into a LinkedIn article or a short Instagram carousel. The core message stays the same, but adapting it to each platform’s unique style gives it new life and appeal.

2. Use Analytics to Guide What to Repurpose
   Find your best-performing posts and give them new formats! Did a video go viral on TikTok? Try breaking it down into snapshots for an Instagram Story series or a YouTube Short. Using past analytics to guide this will make sure you’re recycling only your top-performing pieces.

3. Build a Consistent Story Across Platforms
   A repurposed content strategy isn’t just about copy-pasting—it’s about creating a cohesive message across platforms. Start a conversation on one platform, expand it on another, and bring it to a conclusion somewhere else.

Weekly Challenge

Pick one successful post from last month and turn it into at least two different formats for two other platforms. Track your engagement to see how each version performs and use that insight for future content.

Tip: Avoid reposting identical content word-for-word—each platform has its own vibe. Tailor your tone and visuals to match!

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.