Dommmino’s, But Make It Music

How a sound-led rebrand and Shaboozey’s jingle turn craving into recall.

Author

Javier García
October 13, 2025 • Estimated Reading Time: 6 minutes

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Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

Domino’s – Rebrand & Jingle Relaunch (2025)

What they did:
Domino’s unveiled its first major rebrand since 2012, rolling out a refreshed logo, updated packaging, a new custom typeface (“Domino’s Sans”), and a catchy jingle performed by country music artist Shaboozey. The rebrand emphasizes flavor and craveability, using the extended “mmm” in “Dommmino’s” to highlight the sensory pull of their pizza. The jingle integrates into media ads, store sound systems, and digital touchpoints.

Key Marketing Lessons

  • Refresh legacy branding with intent
    A rebrand is risky, but when timed well and executed cleanly, it signals evolution, not indecision. Domino’s used the refresh to reinforce flavor expectations and modernize without losing brand recognition.

  • Let sound become identity
    The jingle isn’t a secondary asset—it’s central. When your brand becomes musical as well as visual, recall deepens. It turns adverts, store experiences, and social spots into echoing brand touchpoints.

  • Extend brand meaning via micro-details
    Stretching the “mmm” in “Dommmino’s” is a subtle but smart twist. It turns a familiar name into something expressive—communicating taste and satisfaction in the name itself.

  • Coordinate across physical and digital touchpoints
    For a rebrand to land, every exposure must feel aligned—boxes, signage, URLs, sound cues, digital ads. Domino’s aligned each medium to tell one cohesive brand story.

  • Signal confidence through bold moves
    Rebrands often bring hesitation. By pairing their visual refresh with audio identity and a strong public rollout, Domino’s showed belief in their new direction—a signal that can reassure consumers.

Takeaway:
Domino’s 2025 refresh reminds us that brands with history can evolve in ways that feel both modern and grounded. The key is making every element—visual, auditory, experiential—work together to tell the same story.

Domino’s – Rebrand & Jingle Relaunch (2025)

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Weekly Tip

One Visual, One Message

Every image should serve a single idea. Mixing too many concepts weakens clarity and confuses the viewer.

• Pair each visual with one clear takeaway
• Remove decorative elements that don’t add meaning
• Let the design guide the eye toward the core message

When visuals and words align around one point, your content becomes instantly memorable.

Weekly Challenge

Content Remix Week

Reinvent something that already worked:

• Pick one of your top-performing posts from the past
• Recreate it in a completely different format—a reel, carousel, or quote post
• Keep the core message but change the tone or visuals
• Post it midweek and compare reach and saves to the original

Refreshing proven ideas keeps your feed familiar yet new—and saves you time creating from scratch.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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