Crunch to Clean: The Snack Stunt People Actually Needed

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Best Ad of the Week

Goldfish – “Crunch to Clean” Pop-up Car Washes & Snack Stations

What they did:
Goldfish (the snack brand) turned the annoying problem of crumbs in cars into a playful marketing activation. Over select holiday weekends in 2025, they set up pop-up “Crunch to Clean” car wash experiences at major shopping areas. Drivers could have their cars vacuumed, washed, and restocked with Goldfish snacks. The stunt played on a real pain point (snack mess) while giving people delight and utility. It quickly became an experiential hit and was widely shared online.

Key Marketing Lessons

• Solve a real friction point—not just promote
  Instead of simply showing a fun ad, Goldfish addressed a consumer annoyance (crumbs) in a playful way. When your brand removes a small daily burden, people remember you.

• Turn consumers into storytellers
  The visual spectacle of snack restocks in freshly cleaned cars created shareable moments. Participants took videos and photos, driving organic reach beyond Goldfish’s paid channels.

• Merge utility with delight
  People got something useful (clean car) and a surprise (snacks), bridging convenience and joy in one touchpoint. It’s not just a stunt—it’s a mini experience.

• Leverage timing and context
  They activated during holiday shopping weekends—when people were already out and their cars likely messier. Context made the activation feel timely and relevant.

• Make brand experience multisensory
  People could see, touch, smell, and taste. That stronger connection deepens recall more than passive media ever could.

Takeaway:
Goldfish demonstrates that the best campaigns often don’t act like ads—they act like thoughtful interventions. When you fix something trivial but meaningful in your customer’s world, you become memorable in a natural, human way.

Latest Trends and News

• Elon Musk’s xCorp splits ad sales — xCorp announced its ad sales team is now an independent unit, enabling third-party ad platforms to integrate with X while the company explores new ad models and revenue shares.

• Meta tests ad-free feed option — Instagram is experimenting with a subscription tier in select markets that removes ads from users’ feeds in exchange for a monthly fee.

• EU boosts oversight of influencer marketing — The European Commission plans new regulations requiring clear labeling, authenticity checks, and stricter enforcement to curb deceptive influencer promotions.

• TikTok integrates branded commerce tools — TikTok is expanding its commerce suite, adding features that let creators embed shoppable tags directly into short-form videos, making monetization seamless.

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Weekly Tip

Consistency in Visuals

Your audience should recognise your content at a glance. Visual consistency builds familiarity and trust.

• Stick to a defined colour palette and typography
• Use the same style of imagery or illustration
• Keep layouts aligned across platforms

Recognition is powerful—when your look is consistent, people know it’s you before they even read.

Weekly Challenge

Weekly Roundup Post

Summarize your week in one piece of content:

• Collect your top three insights, tips, or updates from the past seven days
• Share them as a carousel, thread, or short reel
• Add a closing question inviting followers to share their own weekly win
• Track saves and shares—roundups often become reference posts people return to

A consistent roundup positions you as both creator and curator.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.