Craftsmanship Over Clout

Why taking time is Gucci’s boldest move

Author

Javier García
November 12, 2025 • Estimated Reading Time: 6 minutes

In partnership with

Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

Gucci – “Time to Care” (2025 Global Brand Film)

Gucci’s “Time to Care” redefines luxury by slowing it down. The short film opens on artisans hand-stitching leather, a tailor brushing dust from a suit, and models walking—not down a runway—but through their workshops, greeting the people who made their clothes. The voiceover says: “Luxury isn’t about having more. It’s about taking the time to care.”

Key marketing lessons
• Slow storytelling in a fast world: Gucci breaks from high-gloss pacing, using long takes and silence to make viewers feel the weight of craftsmanship.
• Humanize heritage: By spotlighting artisans, the brand reminds audiences that behind every luxury product are real hands and real patience.
• Shift aspiration from ownership to appreciation: The message celebrates awareness and gratitude instead of excess, aligning luxury with mindfulness.
• Visual sincerity over spectacle: Natural lighting, quiet music, and authentic faces create honesty rarely seen in high fashion advertising.
• Purpose within prestige: By pairing elegance with empathy, Gucci turns sustainability and humanity into status symbols.

Takeaway:
Gucci shows that modern luxury is less about speed and shine—and more about soul. When a brand elevates care itself as the ultimate aspiration, craftsmanship becomes the new currency of desire.

Gucci - Time to bloom

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Weekly Tip

Lead With the Insight, Not the Setup

Most introductions waste time. Your audience wants the takeaway first.

• State the core insight in the opening line
• Use the next few lines to explain or support it
• Remove any background that doesn’t add clarity

When you begin with value, readers stay for the rest.

Weekly Challenge

Story Engagement Window

This week, post all your Stories within the same 2-hour window each day:

• Choose a consistent time slot when your audience is usually active
• Share 2–3 Stories daily—mixing a tip, a behind-the-scenes moment, and one interactive sticker
• Keep this routine for the full week
• Review whether consistent timing improves views and replies

A steady posting window helps train your audience to show up when you do.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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