Cadbury’s Sweetest Ad—and the Lesson Behind It

Emotional and curiosity-driven, inviting readers to see the story.

Author

Javier García
August 13, 2025 • Estimated Reading Time: 6 minutes

In partnership with

Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

Cadbury – Garage

Released in May 2024, Cadbury’s “Garage” follows a young woman stopping at a petrol station late at night. She spots a bar of Cadbury Dairy Milk, buys it, and quietly leaves it on the counter for the tired cashier without saying a word. There’s no flashy music, no overt product pitch—just a simple, human moment underscored by Cadbury’s “There’s a Glass and a Half in Everyone” brand line.

Key marketing lessons

• Lead with emotion over product: The ad’s focus on kindness creates a lasting emotional connection that far outlives the purchase moment.

• Keep storytelling subtle: Minimal dialogue and natural pacing make the gesture feel authentic, not staged.

• Align with long-term brand purpose: This continues Cadbury’s ongoing platform of generosity, reinforcing a consistent narrative.

• Show product as part of the moment: The Dairy Milk bar isn’t the star—it’s the medium for human connection.

“Garage” is proof that small, relatable stories can carry big brand impact when they’re rooted in sincerity and consistency.

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Weekly Tip

Focus on the First Three Seconds

Attention online is fragile. If you don’t hook your audience in the first moments, you’ve likely lost them.

• Start videos with movement or a bold statement

• Lead posts with your strongest line, not background info

• Use visuals that stand out immediately in a busy feed

The opening isn’t just the start—it’s the make-or-break moment.

Weekly Challenge

Before & After Post

Show transformation to grab attention and inspire action:

• Pick a topic or project where you can show a clear “before” and “after”

• Create a carousel or reel showing the change step-by-step

• Add a caption explaining what made the difference and how others can do it too

• Monitor saves and shares—they’re often higher on transformation content

Transformation visuals are powerful proof of your value.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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