Built by Human Hands

Honda unifies cars, bikes, and robotics through craftsmanship, as platforms automate media mix, accelerate creative testing, and push retail media beyond owned sites.

Author

Javier García
December 31, 2025 • Estimated Reading Time: 5 minutes

In partnership with

Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

Honda – “Hands” (2025 Global Brand Film)

Honda’s “Hands” is built around a single idea: everything the company makes starts with human hands. The ad shows close-ups of hands performing different tasks, gripping a steering wheel, tuning an engine, guiding a child learning to ride a bike, operating a robotic arm, folding an airbag. The product constantly changes, cars, bikes, robots, engines, but the hands remain the same. There is no narration until the final line appears: “The power of dreams is human.”

Key marketing lessons
• Unify a complex portfolio with one idea: Honda connects cars, bikes and robotics through a shared human origin, not technology.
• Process over product: Showing how things are made builds respect without explaining features.
• Emotion through craftsmanship: Close-up physical detail creates intimacy and credibility.
• Consistency reinforces brand meaning: The film feels like a natural extension of Honda’s long-term philosophy, not a campaign reset.
• Simplicity scales globally: No dialogue, no culture-specific references, just human action.

A reminder that when a brand knows what it truly stands for, one idea is enough to carry everything it makes.

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Weekly Tip

Clarity Comes From Sequencing

The order of ideas shapes understanding more than the ideas themselves.

• Start with what the reader needs to know first
• Build logically, one step at a time
• Save nuance and detail for the end

When ideas are sequenced well, comprehension feels effortless and the message lands naturally.

Weekly Challenge

Objection Handling Post

This week, address the main reason people hesitate to act:

• Identify one common objection your audience has about your niche, price, time, or complexity
• Create one post that acknowledges that objection directly
• Explain, in simple terms, why it’s valid and how to work around it
• End with one small step they can take despite the objection

Handling objections openly builds trust and attracts a more qualified, engaged audience.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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