Build the Future

LEGO × NASA turns bedroom floor blueprints into real missions.

Author

Javier García
November 03, 2025 • Estimated Reading Time: 6 minutes

In partnership with

Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

LEGO × NASA – “Build the Future” (2025 Collaboration Campaign)

LEGO’s “Build the Future” campaign celebrates its partnership with NASA to launch a new Space Exploration collection designed by real engineers and kids from LEGO’s Education Program. The ad shows children building rockets, habitats, and rovers—then cutting to real NASA footage of similar machines launching into space. The final line appears: “Every mission starts on the floor.”

Key marketing lessons
• Fuse imagination with reality: LEGO connects play to actual innovation, turning creativity into a credible bridge to science and discovery.
• Co-branding that makes sense: The collaboration with NASA isn’t decorative—it’s purpose-driven, showing shared values around curiosity, learning, and progress.
• Empower kids as creators, not consumers: By featuring real children as designers, LEGO reinforces its mission of inspiring builders rather than selling toys.
• Show continuity across generations: The campaign links childhood dreams to adult achievements—reminding audiences that today’s play shapes tomorrow’s pioneers.
• Purpose through wonder: It’s not about space or plastic bricks—it’s about belief in human potential, told through awe and imagination.

Takeaway:
LEGO and NASA prove that the best partnerships don’t just share logos—they share purpose. When two brands build around the same dream, their story transcends products and becomes inspiration.

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Weekly Tip

Stay Consistent With Tone

Your tone is part of your brand identity—it teaches people what to expect from you.

• Define your voice: are you bold, friendly, analytical, or calm?
• Keep it steady across captions, emails, and replies
• Review old posts to ensure the tone still matches your message

A consistent tone builds familiarity, and familiarity builds trust.

Weekly Challenge

Story Analytics Boost

This week, refine your Stories using data:

• Check your Story insights from the past month—note which ones got the most replies or taps forward
• Identify what made them work (topic, tone, format, or visuals)
• Recreate that style in three new Stories this week
• Compare retention and interaction rates at the end of the week

Using analytics to guide your Stories turns guesswork into growth.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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