Brad Pitt Makes Manuals Fun

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Best Ad of the Week

De’Longhi – “The Perfetto Instruction for Use” (2025)

Overview
Celebrity Brad Pitt returns as the face of De’Longhi in a playful global campaign titled “The Perfetto Instruction for Use.” Directed by Taika Waititi and set against New Zealand’s scenic landscapes, the ad reframes a product manual as amusing storytelling. With a charismatic Brad Pitt and Italian actor Riccardo Scamarcio narrating, it spotlights De’Longhi’s advanced coffee machines—Rivelia with Bean Switch and Eletta Explore with 50+ customizable recipes—making high-end cappuccino-making delightful and accessible. It encourages fans to share their own “#Perfetto moments” on social media.

Key Marketing Lessons

• Turn instructions into storytelling
  Instead of a dry user manual, the ad transforms how-to information into an engaging narrative experience—making function feel fun and aspirational.

• Blend star power with cinematic flair
  Pairing Brad Pitt’s charm with Taika Waititi’s directorial vision elevates the campaign from product pitch to cultural moment.

• Showcase innovation through lifestyle
  Highlighting advanced features like “Bean Switch” and 50+ recipes positions De’Longhi as both innovative and user-friendly, without technical overload.

• Invite community participation
  Encouraging fans to share personal coffee rituals under #Perfetto creates organic content and loyalty, turning users into brand storytellers.

• Humanize high-end tech
  Smart appliances can feel intimidating. This ad reframes technology as approachable—and even delightful—by weaving it into playful, everyday rituals.

Takeaway:
De’Longhi’s latest campaign is a masterclass in transforming product features into entertaining, shareable narratives. By giving viewers a taste of style, humor, and innovation—all through the lens of a cappuccino moment—the brand makes luxury feel personal and inclusive.

Latest Trends and News

HubSpot Unveils AI Framework at Inbound 2025

At its Inbound 2025 event, HubSpot introduced "The Loop"—a four-step AI marketing framework emphasizing trust over clicks: Express, Tailor, Amplify, and Evolve. This framework guides brands in defining voice, creating personalized content, expanding reach across channels, and iterating based on performance. It reflects the rising shift from website-centric marketing to AI-generated response strategies. HubSpot also launched 15+ Breeze AI agents to enhance engagement using CRM data—positioning AI as a collaborative teammate rather than a replacement.

Vogue Business Spotlights 2025 Beauty Disruptors

Vogue Business’s “100 Innovators: Beauty Disruptors 2025” highlights trailblazers shaking up the beauty sector through digital retail, biotech, personalization, and sustainability. Notables include Amanda Baldwin (Olaplex), Alex Box (virtual cosmetics), Joshua Britton (vegan biotech skincare), and AI-driven influencers like Candace Victoria Mitchell. These innovators reflect a collective pivot toward inclusivity, emotional connection, and high-tech differentiation.

Luxury Fashion Stakes New Direction with Emerging Designers

Luxury fashion is undergoing a creative revival as brands like Chanel, Dior, and Gucci debut new designers this season. Amid economic pressures, price fatigue, and leadership changes following Giorgio Armani’s passing, the industry is pushing for reinvigoration. This strategy aims to recapture lost customers via refreshed narratives—though critics caution that unconventional rollouts, such as celebrity previews, could backfire.

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Weekly Tip

Refresh Old Ideas

You don’t always need something brand new—sometimes revisiting past ideas with a new angle works best.

• Update past insights with current trends
• Reframe a tip for a different platform or audience
• Add fresh examples to make it relevant again

Audiences change, and so does context. An old idea, presented freshly, can feel brand new.

Weekly Challenge

Content Swap Test

Trade one regular post format for something new this week:

• If you usually post carousels, try a reel; if you post mostly reels, try a carousel or text post
• Keep the topic consistent so the only change is format
• Track reach, engagement, and saves compared to your usual style
• Decide if the new format deserves a spot in your content mix

Experimenting with formats reveals where your audience pays the most attention.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.