AI Made the Ad. Did It Work?

Teriyaki Madness tests full AI production to trade speed and cost for creativity that still lands.

Author

Javier García
October 15, 2025 • Estimated Reading Time: 5 minutes

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Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

Teriyaki Madness – Fully AI-Generated Campaign

What they did:
Teriyaki Madness just launched the first entirely AI-generated ad campaign in the fast casual restaurant space. From visuals to voiceover to settings, everything (except the actual food) was created with artificial intelligence via a partnership with Genre.ai. The campaign will run nationally across Connected TV and digital platforms through December 2025.

Key Marketing Lessons

  • Push the experiment envelope—but keep human in the loop
    While the ad is AI-generated, the product remains real. That balance preserves trust while showcasing innovation.

  • Cost and speed become creative advantages
    Eliminating production overhead (actors, sets, location costs) can dramatically reduce budgets and turnaround time. Big brands and smaller ones can play on more even ground.

  • Challenge what “authentic” means
    Audiences might assume AI = fake. But if the execution feels sharp, surprising, or emotionally resonant, it blurs the authenticity boundary—raising the bar for creatives.

  • Don’t let the tool drive the message
    The AI should serve the narrative, not the other way around. If the concept is rigid or forced to fit the tool, the message suffers.

  • Create conversation as part of the launch
    The novelty itself is a story. Such a campaign frequently invites media coverage and buzz just for being “first,” amplifying reach beyond paid media.

Takeaway:
Teriyaki Madness’ AI experiment shows the direction ads might head—less about who’s in front of the camera, more about who designs the idea. But the risk: novelty fades fast, so the creative must still land emotionally.

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Weekly Tip

Write, Then Cut the Intro

Most openings are just warm-ups. The real message usually starts a few lines in.

• Draft freely, then delete the setup that doesn’t add value
• Begin where the reader’s interest truly begins
• Keep context minimal—jump straight to the point

Starting strong keeps attention from the first second.

Weekly Challenge

Audience Survey Story

This week, gather insights straight from your followers:

• Post a series of Stories with polls or question stickers about what content they want more of
• Ask 3–4 simple questions (topics, formats, challenges, goals)
• Share a quick summary of the results the next day
• Use the feedback to plan your next week’s content

Asking your audience directly not only boosts engagement—it shows you’re listening.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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